Flame Grillism

2018 D&AD New Blood Entry

71% of millennials in the UK have no religion. So, Burger King saw its chance there. Because Burger King was born in 1953 the year ‘Freedom of religion’ was established in Britain, they knew exactly what to do. Burger King decided to create a religion that many have been seeking for. Introducing, Flame Grillism, a religion that anyone can enjoy the thing they share in common - flame grilled Whoppers. Simply update your religious status to Flame Grillism on Facebook and receive a free Whopper.

In collaboration with Woo Jae YoonMarc Park.