AR-15 was the weapon of choice in the recent mass shootings in the United States—a Las Vegas concert, Orlando night club, Sandy Hook elementary school, a Texas church, and a high school in Parkland, FL.
To help raise awareness about the deadly power of this weapon of war, I hijacked the iconic “Shot on iPhone” campaign and turned it into “Shot with AR-15” featuring the NRA logo. Then I pasted them on the streets of New York.
AR-15 was the weapon of choice in the recent mass shootings in the United States—a Las Vegas concert, Orlando night club, Sandy Hook elementary school, a Texas church, and a high school in Parkland, FL.
To help raise awareness about the deadly power of this weapon of war, I hijacked the iconic “Shot on iPhone” campaign and turned it into “Shot with AR-15” featuring the NRA logo. Then I pasted them on the streets of New York.
In the Press : NY Daily News, AdAge, Design Taxi, WCBS880
In collaboration with Ji Kim